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    22.12.08

    Uber Happy Hollandaise

    These are images from the new Claus advertising campaign promoting the Palm Centro.

    I think the campaign is hysterical and very well done, but it doesn't make me want the product.

    However, you have to give props to the company that came up with this clever take on updating Santa by having him embrace his German/Euro-centricities.

    The energy-efficient sleigh, the weight loss, the new do, dropping "Santa" & just going as "Claus" (complete with an umlaut over the "u"), moonlighting as a rooftop DJ...

    Well played, land of commerce.

    Anyone else notice (at least in the Midwest) that this season we didn't have the traditional snowfall...then it melts and we have weather in the 50's....then it snows again and gets icy....then it melts again....then we finally get the last snowfall and it sticks? Well, not this year. It just went from 50's sweatshirt weather straight to sub-zero/crazy cold temperatures literally overnight. No respite. No chance to enjoy one last decent day. Mother Nature is not messing around this year, apparently. It was -26 with the windchill yesterday and it's supposed to get colder later this week. Insane.

    Have a great Christmafestikwanzisoltstukkah (or whatever it is you celebrate) & travel safely over the holidays!

    Photos courtesy Palm.com/Claus

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